Advice, Strategy and Trend Forecasting
The circular economy and other sustainability principles will be an essential part in our society. Consumers trust in their favorite brands to produce sincere, sustainable and intelligent products. This applies also to interior products. As a result, greater criteria are established in design and products.
IBI² shows which flows and trends are relevant for your company and predicts which trend factors will partly determine the new standard. Megatrends have a long-term effect on people and reflect society and its transitions. Due to new visions, leadership and directions a company can actually change, renew and adjust to what is happing in its market.